Design innovation methods

During the “Design Innovation Methods” course, I built on the foundation laid in previous BE courses, gaining new tools to analyze and advise businesses through a more strategic and creative lens. Throughout the course I have worked on a specific company and changing their business strategy in an innovative way. The final assignment offered a wonderful opportunity to apply the methods learned in BE to one of my own projects, CBL Project 3: Evanesce. by developing an innovative, event-based business strategy. I proposed a festival concept that aligned with Evanesce’s mission of helping people release stress and transition from work to personal life. This allowed me to connect my personal vision with a practical design challenge, and explore what it takes to organize meaningful, experience-driven events.